
Build an Early Adopter User Community
Challenge: Find and engage the right potential new product users to provide critical feedback.
The client needed to quickly find and engagement real prospective users that could provide detailed feedback on the strategic direction for using AI in their high-value account environments using an alpha product release.
Results: A new user community excited to use the product resulting in a next-generation release.
Working closely with executives, we devised ideal characteristics for early adopter users for this cutting-edge product. We generated interest and feedback instrumental in guiding the company to next-generation product release called "Q" - a chatbot that supports priority, high-value relationships by alerting users to relevant and timely information.
Testimonal
"ModuleQ is a startup and we iterate our AI solution at a fast pace. Patrick and Matt played an essential role on our team to help us keep get the feedback we needed to evolve our product. We are cutting edge so their agility is important to us." - Sherry Harmon, CRO