Hardware Looking More Like Sofware Lead Gen
Challenge: Traditional chip companies seek new lead sources.
Our clients in this sector increasingly realize that to meet sales growth objectives they need more than to simply rely on trade shows and sales Rolodexes for lead generation. Especially given the proliferation of chip technology into just about every sector imaginable, they need to target prospects using more sophisticated prospecting and outreach campaigns.
Results: In one case, a 3-month pilot generated far more quality meetings than trade shows at a far lower total cost.
We were challenged by one client to compare results from our prospecting and email outreach campaigns to a major trade show they had in their marketing plan. The results were impressive. Not only did we delivered twice the leads at half the cost but sales spent less time culling through "badge-scan-leads" generated by tradeshows and more time on qualified opportunities due to the self-qualifying nature of email requests for meetings.
From A Client
“We didn't think this lead generation approach would work for us. We thought we had to rely solely on trade shows to grow new business and explore new potential sectors. We found this not only worked to generate meetings but to allow us to explore a variety of sectors quickly and cost efficiently.”